A little app that’s big on you

We’re here to help you level the score

We built Nudge to help you take back control of your finances in a way that makes sense to you. At the same time, we use the best bits offered by banks – such as account security and deposit safety that you already trust– to deliver a safe, reliable way of saving more money, more often.

Our mission

To empower people to reach their financial goals faster, by reducing their reliance on debt and encouraging them to save more money, more often.

Who we are

We’re a Sydney-based team of technology and marketing experts that are passionate about changing the financial status quo. Our team have previously worked on projects for banks and other financial services companies, built various online platforms, and managed e-commerce stores for major Australian brands. We’re now turning our attention to Nudge as a way to provide Australians with a genuine solution to helping them save towards their financial goals.

READY TO START?

 
Tap into the power of Nudge today, and take back control.

Nudge Thinking

How do we save Australia?

How do we save Australia?

Now that we’ve flattened the curve medically, it’s time to discuss how we manage the consequences of that action economically. We need to work together to #shortenthedip.

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‘Buy now and SAVE $500!’

‘Buy now and SAVE $500!’

Start saying ‘Yeah, nah…’ to oxymoronic statements

Have you ever stepped back from something you’ve seen or heard a thousand times, and suddenly realised it doesn’t quite make sense?

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Against All Odds

Against All Odds

Why Big Data isn’t your friend

We’re now used to hearing about privacy concerns when it comes to Google, Facebook, and others. These internet giants know more and more intimate details about us – sometimes more than we know ourselves.

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Dissatisfied? You can bank on it

Dissatisfied? You can bank on it

Why we love to hate our banks

More than 50% of us are not willing to recommend our bank to others, but on average we keep our transaction accounts with the same bank for 26 years. That shows us Aussies have a fascinating relationship with our major banks… but mostly, we love to bag them.

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Show me the moneyyyyy….

Show me the moneyyyyy….

(or the credit cards…)

In the war of spending versus saving, one thing is often overlooked: spending is visible, and social. In the short-term, saving is invisible and (often) anti-social. It’s no wonder then that there’s such temptation to spend money… even if we can’t afford to.

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Underpants & Governments

Underpants & Governments

Big changes, small change, and how it all adds up

My late grandfather used to joke ‘’that guy changes cars like I change my underwear… about once every 2 years or so” (insert wink and nudge). Perhaps if he were alive today, he’d say the same about Australia and its prime ministers.

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Are you smarter than a squirrel?

Are you smarter than a squirrel?

What these cute critters can teach us, and why we’re nuts about ‘nudging’

Squirrels (and the acorns they collect) have long been used as a metaphor for savings. These industrious little critters store up the nuts when there’s plenty, ensuring they have an ample supply when winter comes. Of course, this behaviour isn’t about discipline and forward planning – if you’re a squirrel, it’s just pure instinct.

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How will you spend this weekend?

How will you spend this weekend?

When to say ‘no’ in a world screaming ‘yes’

An old poster for V energy drink carried the headline: Advertising = Hey You + Buy This. It’s not a bad summary of a lot of advertising, really. We are constantly presented with messages encouraging us to spend money, and it’s remarkable how often they work. It’s not that spending money is inherently bad, of course. It’s just that we often spend it in ways we don’t intend to.

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How did this happen?

How did this happen?

There’s a simple, but uncomfortable, answer

Check out this picture. You’ll see a cracked iPhone screen and, if you look closely, a bandaged finger. If you’re able to read the Lemonade post on the screen, you’ll see the text to which I’m actually referring.

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