On your side
The security of your favourite bank + a thriving new enterprise that supports you
We’re here to help. Seriously.
Banks serve a valuable function in society, from helping create stability and trust, to providing credit that helps the economy grow and can allow people to prosper.
But let’s be honest… the balance of power hasn’t exactly been in your favour lately. Like all for-profit businesses, commercial banks exist to make money for shareholders – and that’s generally achieved by profiting from debt. And that’s fine for you, so long as it’s good debt… you know, the sort you use for investing in starting a business, or buying big-ticket items you need, like a house. We should be grateful for strong, local banks that provide this service. But too often, easy credit cards and personal loans are a way that gets you trapped in a cycle of debt that’s unhealthy. Constant spending is a temptation, racking up debt becomes a habit, and this habit becomes a lifestyle that costs you progress towards your long-term goals.
We’re here to help level the score, by helping you take back control of your finances in a way that makes sense to you. At the same time, we use the best bits offered by banks – such as account security and deposit safety that you already trust– to deliver a safe, reliable way of saving more money, more often.
To empower people to reach their financial goals faster, by reducing their reliance on debt and encouraging them to save more money, more often.
Who we are
We are a Sydney-based team of technology and marketing experts that are passionate about changing the financial status quo. Our team have previously worked on projects for banks and other financial services companies, built various online platforms, and managed e-commerce stores for major Australian brands. We’re now turning our attention to Nudge as a way to provide Australians with a genuine solution to helping them save towards their financial goals.
Start saying ‘Yeah, nah…’ to oxymoronic statements
Have you ever stepped back from something you’ve seen or heard a thousand times, and suddenly realised it doesn’t quite make sense?read more
Why Big Data isn’t your friend
We’re now used to hearing about privacy concerns when it comes to Google, Facebook, and others. These internet giants know more and more intimate details about us – sometimes more than we know ourselves.read more
Why we love to hate our banks
More than 50% of us are not willing to recommend our bank to others, but on average we keep our transaction accounts with the same bank for 26 years. That shows us Aussies have a fascinating relationship with our major banks… but mostly, we love to bag them.read more
(or the credit cards…)
In the war of spending versus saving, one thing is often overlooked: spending is visible, and social. In the short-term, saving is invisible and (often) anti-social. It’s no wonder then that there’s such temptation to spend money… even if we can’t afford to.read more
Big changes, small change, and how it all adds up
My late grandfather used to joke ‘’that guy changes cars like I change my underwear… about once every 2 years or so” (insert wink and nudge). Perhaps if he were alive today, he’d say the same about Australia and its prime ministers.read more
What these cute critters can teach us, and why we’re nuts about ‘nudging’
Squirrels (and the acorns they collect) have long been used as a metaphor for savings. These industrious little critters store up the nuts when there’s plenty, ensuring they have an ample supply when winter comes. Of course, this behaviour isn’t about discipline and forward planning – if you’re a squirrel, it’s just pure instinct.read more
When to say ‘no’ in a world screaming ‘yes’
An old poster for V energy drink carried the headline: Advertising = Hey You + Buy This. It’s not a bad summary of a lot of advertising, really. We are constantly presented with messages encouraging us to spend money, and it’s remarkable how often they work. It’s not that spending money is inherently bad, of course. It’s just that we often spend it in ways we don’t intend to.read more
There’s a simple, but uncomfortable, answer
Check out this picture. You’ll see a cracked iPhone screen and, if you look closely, a bandaged finger. If you’re able to read the Lemonade post on the screen, you’ll see the text to which I’m actually referring.read more