How it works
The nuts and bolts of the Nudge app
The future of smart buying
Discipline is a wonderful thing, but it’s tough work.
Even if you’re a great saver, there are still things calling for you to spend your money everywhere you look. Set up Nudge in a few easy steps and empower yourself to take back control.
Create your profile
Tell us a little about yourself – just the basics will do for now.
Add your goal
Tell us what you’re saving for – is it a holiday, a new home, a wedding, or…?
Upload an image of your goal, and we’ll use it to coach you (more on that in a moment!)
Connect your account?
Allow Nudge to make direct debits from your existing bank account, so we can withdraw the savings amounts you choose. They’ll be parked safely in your Nudge account*.
*These funds are held with a major Australian bank, ready for you to draw back to your transaction account at any time – ideally when you’ve reached your savings goal.
We’ll send you prompts to save small amounts regularly. When you accept a prompt, we’ll move the money to your Nudge goal account.
The more nudges you accept, the faster you’ll reach your goal!
Track your progress
We’ll help you celebrate as you move closer to your goal.
Every little bit counts…
Collect your funds!
When you reach your goal amount – or sooner if you absolutely must – simply withdraw your savings. They’ll be sent back to the account from which they were withdrawn with a couple of quick taps.
Ooh, now that’s nice…
You’ll find the Nudge app full of features that make it easier and more rewarding to save – below is a sneak preview of a couple of favourites.
Every time you save, another tile disappears from your goal image – so it literally stars appearing before your eyes. The bigger the savings amount, the more tiles are removed.
Of course, you can see your balance in dollars too… but where’s the fun in that?
Nudge prompts you to save different amounts each time, based on an average that you choose.
Select a $10 average, and you’ll be asked to save $3… and $23… and everywhere in between.
Accept the ones you can, and simply decline the rest. Easy!
Nudge is all about getting you to save more money, more often, so you reach your savings goals sooner. There are a range of additional features coming soon, but they’re all geared towards that same thing…
More savings, sooner
With the power of the Nudge savings app, you could save more money in a given timeframe – or take less time to reach the same goal amount.
Now that we’ve flattened the curve medically, it’s time to discuss how we manage the consequences of that action economically. We need to work together to #shortenthedip.
Start saying ‘Yeah, nah…’ to oxymoronic statements
Have you ever stepped back from something you’ve seen or heard a thousand times, and suddenly realised it doesn’t quite make sense?
Why Big Data isn’t your friend
We’re now used to hearing about privacy concerns when it comes to Google, Facebook, and others. These internet giants know more and more intimate details about us – sometimes more than we know ourselves.
Why we love to hate our banks
More than 50% of us are not willing to recommend our bank to others, but on average we keep our transaction accounts with the same bank for 26 years. That shows us Aussies have a fascinating relationship with our major banks… but mostly, we love to bag them.
(or the credit cards…)
In the war of spending versus saving, one thing is often overlooked: spending is visible, and social. In the short-term, saving is invisible and (often) anti-social. It’s no wonder then that there’s such temptation to spend money… even if we can’t afford to.
Big changes, small change, and how it all adds up
My late grandfather used to joke ‘’that guy changes cars like I change my underwear… about once every 2 years or so” (insert wink and nudge). Perhaps if he were alive today, he’d say the same about Australia and its prime ministers.
What these cute critters can teach us, and why we’re nuts about ‘nudging’
Squirrels (and the acorns they collect) have long been used as a metaphor for savings. These industrious little critters store up the nuts when there’s plenty, ensuring they have an ample supply when winter comes. Of course, this behaviour isn’t about discipline and forward planning – if you’re a squirrel, it’s just pure instinct.
When to say ‘no’ in a world screaming ‘yes’
An old poster for V energy drink carried the headline: Advertising = Hey You + Buy This. It’s not a bad summary of a lot of advertising, really. We are constantly presented with messages encouraging us to spend money, and it’s remarkable how often they work. It’s not that spending money is inherently bad, of course. It’s just that we often spend it in ways we don’t intend to.
There’s a simple, but uncomfortable, answer
Check out this picture. You’ll see a cracked iPhone screen and, if you look closely, a bandaged finger. If you’re able to read the Lemonade post on the screen, you’ll see the text to which I’m actually referring.