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Join the movement so we can do amazing things together

The future is smarter (and more genuine)

“I believe the first companies that make an effort to develop an authentic, transparent, and meaningful social contract with their fans and customers will turn out to be the ones that are the most successful in the future. While brands that refuse to make the effort will lose stature and customer loyalty.” Simon Mainwaring

Differentiated Customer Acquisition

Goals, not gimmicks, are the way to new customers’ hearts.

For Greater Customer Retention

When you treat them so well, why on earth would they leave?

Increased Customer Advocacy

Move from NPS numbers to streams of unabashed social media love.

and a Lowered Overall Cost of Funding

What if we could change the conversation away from interest rates?

Nudge makes sense.

The business case for Nudge partnership is highly compelling. We’d love the opportunity to talk to you about the finer details, and to present the additional, confidential layer of Nudge™ that is sure to be a game-changer.

However, there’s one thing we’ll be totally clear about upfront: our users will always come first. The good news for you is that we don’t think that’s mutually exclusive with commercial viability – in fact, we think it’s the fundamental reason Nudge will drive increased commercial success for your organisation.

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Nudge Thinking

‘Buy now and SAVE $500!’

Start saying ‘Yeah, nah…’ to oxymoronic statements

Have you ever stepped back from something you’ve seen or heard a thousand times, and suddenly realised it doesn’t quite make sense?

Against All Odds

Why Big Data isn’t your friend

We’re now used to hearing about privacy concerns when it comes to Google, Facebook, and others. These internet giants know more and more intimate details about us – sometimes more than we know ourselves.

Dissatisfied? You can bank on it

Why we love to hate our banks

More than 50% of us are not willing to recommend our bank to others, but on average we keep our transaction accounts with the same bank for 26 years. That shows us Aussies have a fascinating relationship with our major banks… but mostly, we love to bag them.

Show me the moneyyyyy….

(or the credit cards…)

In the war of spending versus saving, one thing is often overlooked: spending is visible, and social. In the short-term, saving is invisible and (often) anti-social. It’s no wonder then that there’s such temptation to spend money… even if we can’t afford to.

Underpants & Governments

Big changes, small change, and how it all adds up

My late grandfather used to joke ‘’that guy changes cars like I change my underwear… about once every 2 years or so” (insert wink and nudge). Perhaps if he were alive today, he’d say the same about Australia and its prime ministers.

Are you smarter than a squirrel?

What these cute critters can teach us, and why we’re nuts about ‘nudging’

Squirrels (and the acorns they collect) have long been used as a metaphor for savings. These industrious little critters store up the nuts when there’s plenty, ensuring they have an ample supply when winter comes. Of course, this behaviour isn’t about discipline and forward planning – if you’re a squirrel, it’s just pure instinct.

How will you spend this weekend?

When to say ‘no’ in a world screaming ‘yes’

An old poster for V energy drink carried the headline: Advertising = Hey You + Buy This. It’s not a bad summary of a lot of advertising, really. We are constantly presented with messages encouraging us to spend money, and it’s remarkable how often they work. It’s not that spending money is inherently bad, of course. It’s just that we often spend it in ways we don’t intend to.

How did this happen?

There’s a simple, but uncomfortable, answer

Check out this picture. You’ll see a cracked iPhone screen and, if you look closely, a bandaged finger. If you’re able to read the Lemonade post on the screen, you’ll see the text to which I’m actually referring.