Works the way you do

It’s a lot more complex, and a lot more simple, than you’d think

Alfred the Nudge squirrel mascot nudging a user

It’s you vs. you?

You’ve got goals and ambitions. Hooray! But you do things which take you away from your goals. Boo…

So, what’s going on?

You’re a divine but incredibly complex creature. You have a ‘disciplined self’ that thinks rationally and identifies goals, and an ‘impulsive self’ that takes the easy option when it’s presented to you.

This works differently for different people, but it might look like this …

You tell yourself you’ll get up early…
But when your alarm goes off for the fourth time, you hit snooze again. Your disciplined self – that set the alarm – just lost to your impulsive self.

You start a low-fat, low-sugar diet …
You really want to shift some weight. But hey, look – someone just brought cronuts to a meeting. And they’re free. Munch. Another victory for impulsive you over disciplined you.

You have goals for bigger things – trips overseas, a new car, a house deposit – and yet the world is full of traps to catch you out in your weakness. The $15 tee, the banana bread, the extra round of drinks. But what if we could trick your emotional self into working to the benefit of your disciplined self? You’d end up reaching your goals sooner, almost by accident, right?

That’s where impulse savings come in.

… and the same applies to savings.

Alfred the Nudge squirrel mascot getting scientific

The science behind it

Nudge is based on an understanding of ‘behavioural economics’, which is a study of how people behave in real world scenarios. Want to learn more about it? Read our blog post ‘Are You Smarter than a Squirrel?‘ by clicking below.

Start saving today!

Join the movement of Australians reaching their goals faster with Nudge Saver!

Nudge Thinking

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