We might not save the world, but we’ll help the world save!
Big changes, small change, and how it all adds up My late grandfather used to joke ‘’that guy changes cars like I change my underwear… about once every 2 years or so” (insert wink and nudge). Perhaps if he were alive today, he’d say the same about...read more
What these cute critters can teach us, and why we're nuts about 'nudging' Squirrels (and the acorns they collect) have long been used as a metaphor for savings. These industrious little critters store up the nuts when there's plenty, ensuring...read more
When to say ‘no’ in a world screaming ‘yes’ An old poster for V energy drink carried the headline: Advertising = Hey You + Buy This. It’s not a bad summary of a lot of advertising, really. We are constantly presented with messages encouraging...read more
There’s a simple, but uncomfortable, answer Check out this picture. You’ll see a cracked iPhone screen and, if you look closely, a bandaged finger. If you’re able to read the Lemonade post on the screen, you’ll see the text to which I’m...read more