We might not save the world, but we'll help the world save!

Launching Soon...

The Nudge App will soon be available on the iTunes App Store. We'll be limited to 1000 users at launch, so register early to ensure you don't miss out!

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We might not save the world, but we’ll help the world save!

Launching Soon...

The Nudge App will soon be available on the iTunes App Store. We'll be limited to 1000 users at launch, so register early to ensure you don't miss out!

  • This field is for validation purposes and should be left unchanged.

Media Room

Show me the moneyyyyy….

(or the credit cards…) In the war of spending versus saving, one thing is often overlooked: spending is visible, and social. In the short-term, saving is invisible and (often) anti-social. It’s no wonder then that there’s such temptation to spend money… even if we...

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Underpants & Governments

Big changes, small change, and how it all adds up My late grandfather used to joke ‘’that guy changes cars like I change my underwear… about once every 2 years or so” (insert wink and nudge). Perhaps if he were alive today, he’d say the same about Australia and its...

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Are you smarter than a squirrel?

What these cute critters can teach us, and why we’re nuts about ‘nudging’ Squirrels (and the acorns they collect) have long been used as a metaphor for savings. These industrious little critters store up the nuts when there’s plenty, ensuring they have an ample supply...

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How will you spend this weekend?

When to say ‘no’ in a world screaming ‘yes’ An old poster for V energy drink carried the headline: Advertising = Hey You + Buy This. It’s not a bad summary of a lot of advertising, really. We are constantly presented with messages encouraging us to spend money, and...

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How did this happen?

There’s a simple, but uncomfortable, answer Check out this picture. You’ll see a cracked iPhone screen and, if you look closely, a bandaged finger. If you’re able to read the Lemonade post on the screen, you’ll see the text to which I’m actually referring: “Fact: 50%...

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