by admin | Aug 10, 2018 | Blog
Are you smarter than a squirrel? What these cute critters can teach us, and why we’re nuts about ‘nudging’ Squirrels (and the acorns they collect) have long been used as a metaphor for savings. These industrious little critters store up the nuts when there’s plenty,...
by admin | Jul 27, 2018 | Blog
How will you spend this weekend? When to say ‘no’ in a world screaming ‘yes’ An old poster for V energy drink carried the headline: Advertising = Hey You + Buy This. It’s not a bad summary of a lot of advertising, really. We are constantly presented with messages...
by admin | Jul 20, 2018 | Blog
How did this happen? There’s a simple, but uncomfortable, answer Check out this picture. You’ll see a cracked iPhone screen and, if you look closely, a bandaged finger. If you’re able to read the Lemonade post on the screen, you’ll see the text to which I’m actually...
