by admin | Feb 1, 2019 | Blog
Why Big Data isn’t your friend’ We’re now used to hearing about privacy concerns when it comes to Google, Facebook, and others. These internet giants know more and more intimate details about us – sometimes more than we know ourselves. For instance,...
by admin | Nov 16, 2018 | Blog
Why we love to hate our banks More than 50% of us are not willing to recommend our bank to others, but on average we keep our transaction accounts with the same bank for 26 years. That shows us Aussies have a fascinating relationship with our major banks… but...
by admin | Sep 28, 2018 | Blog
(or the credit cards…) In the war of spending versus saving, one thing is often overlooked: spending is visible, and social. In the short-term, saving is invisible and (often) anti-social. It’s no wonder then that there’s such temptation to spend money… even if we...
by admin | Aug 24, 2018 | Blog
Big changes, small change, and how it all adds up My late grandfather used to joke ‘’that guy changes cars like I change my underwear… about once every 2 years or so” (insert wink and nudge). Perhaps if he were alive today, he’d say the same about Australia and its...
by admin | Aug 10, 2018 | Blog
What these cute critters can teach us, and why we’re nuts about ‘nudging’ Squirrels (and the acorns they collect) have long been used as a metaphor for savings. These industrious little critters store up the nuts when there’s plenty, ensuring they have an ample supply...
by admin | Jul 27, 2018 | Blog
When to say ‘no’ in a world screaming ‘yes’ An old poster for V energy drink carried the headline: Advertising = Hey You + Buy This. It’s not a bad summary of a lot of advertising, really. We are constantly presented with messages encouraging us to spend money, and...
